The Engagement Battle: Facebook vs. Twitter
For brands using social media, engagement is what it’s all about. Great engagement not only ensures that your content is being seen by your fans and followers, it creates a dedicated community that will lead to more brand advocates who are happy to tell everyone how great you are.
Which social network is the king of engagement? It was always going to be between the “Big 2” of Facebook and Twitter, but what is surprising is how dominant Facebook is. Spredfast analysed 150 large companies on social media and found there is 10 times more engagement on Facebook than Twitter, with the average company’s fan base also 10 times greater on Facebook.
While Twitter is the social network of choice amongst most brands, if you want a greater level of engagement, then it’s all about Facebook.
The higher level of engagement is due to a number of factors: Facebook’s one billion+ user base plays a huge part, as does the fact that Twitter is such an instant source of news: whereas content on Facebook is more likely to stay in your newsfeed for longer.
Take a look at the key stats on which network triumphs in the engagement stakes on the infographic below:
Source: http://www.spredfast.com/2012/12/21/2012-social-engagement-exam-social-brands-at-a-glance/
What do you think – what is better for engagement: Facebook or Twitter?
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February 22nd, 2013 at 1:09 pm
We’ve certainly found this to be true (that Facebook rules) with B2C campaigns, but less so with B2B. Twitter definitely suits comms between brands better in our experience, and then there’s the creep of Google+ and the need to embrace it for search – and I think this is a network that can suit business very well and well as B2C comms.
February 25th, 2013 at 3:10 pm
I agree that for B2B companies Twitter is preferable. With Facebook though, it’s the visual content that really makes a difference for engagement, and it shows in the results!