With the new CAP code coming into effect on the 1^st March, the ASA has today launched a new media campaign in order to raise awareness of the code’s extension to cover content (including user generated) on websites and owned social media platforms.

Whilst there are still some grey areas in relation to what constitutes as editorial material in contrast to that deemed to be marketing material, we’d advise brands and businesses to:

• Assess any risks related to this new legislation. Where are other people writing about your brand or product – and what do you need to do to ensure that the content is in line with regulation?

• Communicate the changes to any staff involved in managing websites and social media presences, to ensure that they are ready for March 1^st.

• Sign up to the CAP Services, in order to ensure that you’re receiving the latest information.

Let us know if you think we’ve missed anything!

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Daryl Wilcox has launched video on his site DWpub.com in series called ‘Experts in Communication’ . The whole thing kicks off with a two part video interview with Antony Mayfield explaining why he took his PR skills to a search company. Very insightful and I am full of admiration for how Antony shares his knowledge amongst his peers.

The video is rather nicely produced too. But the picture shown above is a screen grab as there is no way to scrape it onto my blog – a shame as it hardly encourages blog comments. Also, rather surprised that there is not a transcript to go with the video. That would gain a lot of SEO traction, but it is just a stand alone QuickTime video. Missing a trick?

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