Social customer service done right – 5 success stories from ASOS to Zappos
2012 is the year of social customer service. Consumers are increasingly turning to social networks as a way to reach out to brands and convey their frustrations and worries. However, this needn’t necessarily be a threat to brands. Innovators are using social media to turn customer negativity into advocacy. This slideshare looks at 5 recent best practice examples of social customer service.








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March 16th, 2012 at 4:23 pm
[...] by the low statistics, social customer service is still very much in its infancy. Which can only mean one thing; it’s going to get [...]