Slideshare and the rise of B2B social media
There is no doubt that the growth of Slideshare has got B2B marketers excited about using social media again. It has become the world’s largest content sharing community. Combine this with the reach of Twitter and LinkedIn and the platform has become a vital part of the best B2B social media strategies. The site has seen dramatic growth amassing more than 60 million visitors and 3 billion slide views a month.
For those in the B2B arena it is clear that certain social media platforms just do not facilitate engagement with the right target market. Are you really going to engage a key business decision maker or Managing Director in and around the topic of advanced web analytics on Facebook? More often than not B2B marketing involves the creation of thought leading content, traditionally this would have been in the form of case studies, reports, factsheets and brochures. In the digital age, users are looking for digestible content that they can use within their own presentations as well as research into new products and services.
Presentations by their definition look to condense key information into a series of impactful slides, a perfect social object for distribution as part of a content strategy. 71% of B2B companies are doing more content marketing than last year and in some cases are estimated to be spending a quarter of their marketing budgets on content marketing.
Here are some nice little tips if you are developing a Slideshare presentation as part of your B2B social media campaign or ongoing content strategy;
The Slideshare sweet spot is between 10 & 30 slides! Keep it succinct, it is not a numbers game!
19 images is the average per Slideshare presentation, equivalent to one per page.
Average number of words per Slideshare presentation is 24! Don’t dribble on and stick to the point
Slideshare Infographic
Sources: Infographic by Column Five. Column Five infograhic sources: Content Marketing Institute, Slideshare.net, Quantcast, Comscore
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January 15th, 2012 at 9:55 am
Shame that they only present the “optimal” as averages of whats on there, would have been interesting to measure attention in some way, like ratio of time on page to number of slides.
January 16th, 2012 at 8:59 pm
Indeed it would have been, I wonder if the platform captures any such metrics?! I guess it will be a bit skewed because a number of the presentations are created for conferences where the slide itself contains little more than prompt images which aren’t that informative without the supporting ‘spoken word’…