Presentation on brands in social media

Just gave this presentation at the Online Marketing Show. Not sure it makes a lot of sense without the banter over the top, but I thought I would share.

The slides really fall into four categories:

  1. How brands are performing in social media
  2. The changing landscape online
  3. How you can trigger conversations by tapping into passions and interests and creating social currency
  4. How Sony BRAVIA used this model to inspire postive discussion, raise search engine visibility and drive website visits
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This entry was posted on Wednesday, June 27th, 2007 at 2:10 pm by Katy and is filed under Blogging, Online PR, Seminars, Social Media, Social Networking, with tags . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Presentation on brands in social media”

  1. Wink Lorch Says:
    June 28th, 2007 at 3:11 pm

    Katy - thank you so much for this great presentation that I saw at the show. Good to have a record of it here and to have now found this blog for other information.
    For me, you have really helped make sense of blogging for commercial PR use.
    Fantastic work - your training courses look really good too. How about a course day on a single ticket basis for entrepreneurs who work on their own like me?
    Thanks again.

  2. Natalie Says:
    June 29th, 2007 at 4:23 pm

    Hi Katy

    Saw this presentation at OMS on Wednesday, fantastic - nice to see someone really switched on and passionate about online PR!

    NB.

  3. Katy Says:
    July 1st, 2007 at 10:02 am

    Thanks Wink and Natalie

    Wink we are looking at running a more open course for those that want to update skills, but don’t require an in house course. Will let you know as soon as we have some dates fixed.

    Kate

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