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	<title>Comments on: How bit.ly will change the world</title>
	<atom:link href="http://blog.immediatefuture.co.uk/how-bitly-will-change-the-world/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.immediatefuture.co.uk/how-bitly-will-change-the-world/</link>
	<description>Social media agency</description>
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		<title>By: Lance</title>
		<link>http://blog.immediatefuture.co.uk/how-bitly-will-change-the-world/comment-page-1/#comment-949</link>
		<dc:creator>Lance</dc:creator>
		<pubDate>Mon, 15 Mar 2010 15:14:14 +0000</pubDate>
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		<description>Not that anybody&#039;s reading this any more - but just in case anybody&#039;s browsing the archives, the latest news from Google&#039;s Matt Cutts is that 301 redirects do in fact result in PageRank loss: 

http://www.stonetemple.com/articles/interview-matt-cutts-012510.shtml</description>
		<content:encoded><![CDATA[<p>Not that anybody&#8217;s reading this any more &#8211; but just in case anybody&#8217;s browsing the archives, the latest news from Google&#8217;s Matt Cutts is that 301 redirects do in fact result in PageRank loss: </p>
<p><a href="http://www.stonetemple.com/articles/interview-matt-cutts-012510.shtml" rel="nofollow">http://www.stonetemple.com/articles/interview-matt-cutts-012510.shtml</a></p>
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		<title>By: Simon</title>
		<link>http://blog.immediatefuture.co.uk/how-bitly-will-change-the-world/comment-page-1/#comment-890</link>
		<dc:creator>Simon</dc:creator>
		<pubDate>Wed, 12 Aug 2009 13:48:46 +0000</pubDate>
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		<description>The other element for url shorteners and SEO are the kinds of redirect employed - Bit.ly and budurl both offer 301 redirects, not sure about the others but 301s are permanent redirects (the ones that search engines like best).</description>
		<content:encoded><![CDATA[<p>The other element for url shorteners and SEO are the kinds of redirect employed &#8211; Bit.ly and budurl both offer 301 redirects, not sure about the others but 301s are permanent redirects (the ones that search engines like best).</p>
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		<title>By: Lance</title>
		<link>http://blog.immediatefuture.co.uk/how-bitly-will-change-the-world/comment-page-1/#comment-889</link>
		<dc:creator>Lance</dc:creator>
		<pubDate>Wed, 12 Aug 2009 10:13:37 +0000</pubDate>
		<guid isPermaLink="false">http://blog.immediatefuture.co.uk/?p=182#comment-889</guid>
		<description>Fair enough, it seems I was mistaken about PageRank flowing through shortened URLs - I still don&#039;t think it&#039;s a good idea to use them unless necessary, since there&#039;s no way to embed keywords in the anchor text, which makes them significantly less valuable than full-fat links. 

Who would have thought it, indeed. Two people in the same industry, writing about the same subject and independently arriving at approximately similar conclusions? What are the odds? </description>
		<content:encoded><![CDATA[<p>Fair enough, it seems I was mistaken about PageRank flowing through shortened URLs &#8211; I still don&#8217;t think it&#8217;s a good idea to use them unless necessary, since there&#8217;s no way to embed keywords in the anchor text, which makes them significantly less valuable than full-fat links. </p>
<p>Who would have thought it, indeed. Two people in the same industry, writing about the same subject and independently arriving at approximately similar conclusions? What are the odds?</p>
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		<title>By: Robin Grant, We Are Social</title>
		<link>http://blog.immediatefuture.co.uk/how-bitly-will-change-the-world/comment-page-1/#comment-888</link>
		<dc:creator>Robin Grant, We Are Social</dc:creator>
		<pubDate>Tue, 11 Aug 2009 23:49:22 +0000</pubDate>
		<guid isPermaLink="false">http://blog.immediatefuture.co.uk/?p=182#comment-888</guid>
		<description>Hey Lance

I think you&#039;re a little mistaken - bit.ly (and most of the other URL shortening services do pass on PageRank. Have a read of this if you don&#039;t believe me...
http://searchengineland.com/analysis-which-url-shortening-service-should-you-use-17204

btw, Eliot Van Buskirk at Wired seems to have spontaneously come to *some* of the same conclusions as you:
http://www.wired.com/epicenter/2009/07/twitter-url-service-bitly-says-no-to-ads-yes-to-data-mining-news/

Who would have thought it?

;)</description>
		<content:encoded><![CDATA[<p>Hey Lance</p>
<p>I think you&#8217;re a little mistaken &#8211; bit.ly (and most of the other URL shortening services do pass on PageRank. Have a read of this if you don&#8217;t believe me&#8230;<br />
<a href="http://searchengineland.com/analysis-which-url-shortening-service-should-you-use-17204" rel="nofollow">http://searchengineland.com/analysis-which-url-shortening-service-should-you-use-17204</a></p>
<p>btw, Eliot Van Buskirk at Wired seems to have spontaneously come to *some* of the same conclusions as you:<br />
<a href="http://www.wired.com/epicenter/2009/07/twitter-url-service-bitly-says-no-to-ads-yes-to-data-mining-news/" rel="nofollow">http://www.wired.com/epicenter/2009/07/twitter-url-service-bitly-says-no-to-ads-yes-to-data-mining-news/</a></p>
<p>Who would have thought it?</p>
<p> <img src='http://blog.immediatefuture.co.uk/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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