Digital PR showing its SEO teeth
The lines between PR and SEO are becoming ever more blurred. Back in February, Matt on his InfluenceFinder blog asked “Is PR the next SEO or SEO the next PR?” Yesterday I came across a new eConsultancy Q&A with John Straw – thanks to the power of Twitter – that again looks at the merging of these disciplines.
To a certain extent I agree with the views in these posts. SEO is definitely a natural extension of the digital PR skill set. That said, there is more a PR consultant offers than just relationships. When it comes to how PR can influence natural search rankings, these relationships are important and at the heart of a PRO’s ability to do his/her job. But, more important in delivering greater click throughs from natural search, is a PR professional’s ability to deliver the right message, in the right format, at the right time to the right influencer. A process and skill set that I am sure a SEO marketer can identify with.
Having the right relationships certainly makes this process easier as it provides the insight into which influencer is best placed to deliver your chosen message to the audience you wish to reach. But without the right pitch you will just be spamming that poor blogger or journalist, damaging any existing relationship you may have had.
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August 16th, 2010 at 11:27 am
[...] This post was mentioned on Twitter by Matt Sawyer, Sarah Turner. Sarah Turner said: RT @mattuk: Digital PR showing its SEO teeth – http://bit.ly/anwjrX [...]
August 20th, 2010 at 2:17 pm
[...] This clearly suggests that TV content is influencing the way we search the web, and surely those sites striving for natural SEO success must, just must, include broadcast PR in any optimisation strategy. Another example of where the PR consultant can bring real value to an organic SEO campaign as suggested in my post last week. [...]
December 3rd, 2010 at 1:55 pm
It’s kinda self-evident really – whether you are marketing online or in the high street the customers are the same – people! It beggars belief that some people would go into SEO thinking “how do I beat the machine” instead of “how do I target the right audience”.