Comments for immediate future. http://blog.immediatefuture.co.uk Redefining PR Fri, 03 Sep 2010 20:06:20 +0100 http://wordpress.org/?v=2.8.4 hourly 1 Comment on Ping me…? by Rog Dog http://blog.immediatefuture.co.uk/ping-me/comment-page-1/#comment-1085 Rog Dog Fri, 03 Sep 2010 20:06:20 +0000 http://blog.immediatefuture.co.uk/?p=987#comment-1085 They're both dump if you ask me. They’re both dump if you ask me.

]]> Comment on Ping me…? by Emily Middleton http://blog.immediatefuture.co.uk/ping-me/comment-page-1/#comment-1084 Emily Middleton Fri, 03 Sep 2010 16:05:26 +0000 http://blog.immediatefuture.co.uk/?p=987#comment-1084 Thanks for your comments. You raise an interesting point Mark. Google Buzz has been a resounding failure, yet, with a monopoly over the Search Engine arena, Google as a brand is so successful that the term has become an accepted verb in the English language! I think there's definitely a link between the reactions to Buzz and Ping. People have a fixed, accepted perception of the tools both Google and Apple offer, and the transition to a social media platform is not a natural step for either of these brands to take. Laura, I agree. What with the 'kerfuffle' around signal problems for the iPhone 4, and now this sloppy start for Ping, it seems that Apple have, sadly, moved to prioritise speed and the need to keep ahead of competitors over quality! Thanks for your comments. You raise an interesting point Mark. Google Buzz has been a resounding failure, yet, with a monopoly over the Search Engine arena, Google as a brand is so successful that the term has become an accepted verb in the English language! I think there’s definitely a link between the reactions to Buzz and Ping. People have a fixed, accepted perception of the tools both Google and Apple offer, and the transition to a social media platform is not a natural step for either of these brands to take.

Laura, I agree. What with the ‘kerfuffle’ around signal problems for the iPhone 4, and now this sloppy start for Ping, it seems that Apple have, sadly, moved to prioritise speed and the need to keep ahead of competitors over quality!

]]> Comment on New ASA digital remit leaves too many questions unanswered by immediate future. » Blog Archive » Cracking the CAP code http://blog.immediatefuture.co.uk/new-asa-digital-remit-leaves-too-many-questions-unanswered/comment-page-1/#comment-1083 immediate future. » Blog Archive » Cracking the CAP code Fri, 03 Sep 2010 16:04:57 +0000 http://blog.immediatefuture.co.uk/?p=973#comment-1083 [...] Wednesday, we blogged about the new ASA regulations and some of the questions that it raised in relation to [...] [...] Wednesday, we blogged about the new ASA regulations and some of the questions that it raised in relation to [...]

]]> Comment on Ping me…? by Mark Raymond http://blog.immediatefuture.co.uk/ping-me/comment-page-1/#comment-1082 Mark Raymond Fri, 03 Sep 2010 13:43:43 +0000 http://blog.immediatefuture.co.uk/?p=987#comment-1082 Somebody made the excellent observation that a built-in user base does not equal a service's success. Take a look at how poorly Buzz has done, for example, despite having 170 million regular Gmail users at the time of the social network's launch. Likewise, although Facebook looks to be offering serious competition to Foursquare et al. with their launch of Places and a 500 million built-in user base, their victory is still far from certain. Again, some were already claiming the death of Foursquare, but actually, if anything, it's doing better now than it any time during its history. Apple has an ethos of offering closed systems, whereas social networking services traditionally are open. I think it's going to require a shift in perspective before Apple really figure out how to make Ping a viable alternative to Last.fm and Spotify. Somebody made the excellent observation that a built-in user base does not equal a service’s success. Take a look at how poorly Buzz has done, for example, despite having 170 million regular Gmail users at the time of the social network’s launch. Likewise, although Facebook looks to be offering serious competition to Foursquare et al. with their launch of Places and a 500 million built-in user base, their victory is still far from certain. Again, some were already claiming the death of Foursquare, but actually, if anything, it’s doing better now than it any time during its history.

Apple has an ethos of offering closed systems, whereas social networking services traditionally are open. I think it’s going to require a shift in perspective before Apple really figure out how to make Ping a viable alternative to Last.fm and Spotify.

]]> Comment on Ping me…? by Laura http://blog.immediatefuture.co.uk/ping-me/comment-page-1/#comment-1081 Laura Fri, 03 Sep 2010 10:47:24 +0000 http://blog.immediatefuture.co.uk/?p=987#comment-1081 I love Apple, but Ping is already being attacked by spammers - have they released this latest innovation too quickly again? http://www.guardian.co.uk/technology/pda/2010/sep/03/apple-ping-spam Not quite the way I imagine Apple planned to shift the focus from the iPhone 4 debacle... I love Apple, but Ping is already being attacked by spammers – have they released this latest innovation too quickly again?

http://www.guardian.co.uk/technology/pda/2010/sep/03/apple-ping-spam

Not quite the way I imagine Apple planned to shift the focus from the iPhone 4 debacle…

]]> Comment on Ping me…? by Tweets that mention immediate future. » Blog Archive » Ping me…? -- Topsy.com http://blog.immediatefuture.co.uk/ping-me/comment-page-1/#comment-1079 Tweets that mention immediate future. » Blog Archive » Ping me…? -- Topsy.com Fri, 03 Sep 2010 09:40:47 +0000 http://blog.immediatefuture.co.uk/?p=987#comment-1079 [...] This post was mentioned on Twitter by James Crowne, Emily Middleton. Emily Middleton said: 1st blog post for @iftweeter, what is Ping?? Does it Pong? http://bit.ly/abDSuT Enjoy! [...] [...] This post was mentioned on Twitter by James Crowne, Emily Middleton. Emily Middleton said: 1st blog post for @iftweeter, what is Ping?? Does it Pong? http://bit.ly/abDSuT Enjoy! [...]

]]> Comment on New ASA digital remit leaves too many questions unanswered by Katy http://blog.immediatefuture.co.uk/new-asa-digital-remit-leaves-too-many-questions-unanswered/comment-page-1/#comment-1076 Katy Thu, 02 Sep 2010 10:34:29 +0000 http://blog.immediatefuture.co.uk/?p=973#comment-1076 The CIPR has now issued a statement at http://www.cipr.co.uk/content/news-opinion/press-releases/5207/on-the-proposed-regulation-of-social-media-by-the-asa. They say, "We are disappointed this action has been taken without our involvement," says Ann Mealor, Interim CEO at the CIPR. "We are writing to the ASA regarding our concerns and advocating the need for closer working relationships on this issue." looking forward to the response The CIPR has now issued a statement at http://www.cipr.co.uk/content/news-opinion/press-releases/5207/on-the-proposed-regulation-of-social-media-by-the-asa. They say,

“We are disappointed this action has been taken without our involvement,” says Ann Mealor, Interim CEO at the CIPR. “We are writing to the ASA regarding our concerns and advocating the need for closer working relationships on this issue.”

looking forward to the response

]]> Comment on Katy’s cotton candy PR by Tweets that mention immediate future. » Blog Archive » Katy’s cotton candy PR -- Topsy.com http://blog.immediatefuture.co.uk/katys-cotton-candy-pr/comment-page-1/#comment-1075 Tweets that mention immediate future. » Blog Archive » Katy’s cotton candy PR -- Topsy.com Thu, 02 Sep 2010 09:16:18 +0000 http://blog.immediatefuture.co.uk/?p=977#comment-1075 [...] This post was mentioned on Twitter by Matthew Watson and Chris Bell, immediate future. immediate future said: Brand new blog right here. Cotton Candy PR featuring the one and only @KatyPerry http://tiny.cc/m73d1 ^CB [...] [...] This post was mentioned on Twitter by Matthew Watson and Chris Bell, immediate future. immediate future said: Brand new blog right here. Cotton Candy PR featuring the one and only @KatyPerry http://tiny.cc/m73d1 ^CB [...]

]]> Comment on New ASA digital remit leaves too many questions unanswered by Another blog post on the ASA news (and why it’s good for PR) | Earlin' PR abuse http://blog.immediatefuture.co.uk/new-asa-digital-remit-leaves-too-many-questions-unanswered/comment-page-1/#comment-1070 Another blog post on the ASA news (and why it’s good for PR) | Earlin' PR abuse Wed, 01 Sep 2010 12:54:14 +0000 http://blog.immediatefuture.co.uk/?p=973#comment-1070 [...] online world as to conventional media. The devil will be in the detail and it’s right that far more clarity is needed on definitions, but for me today’s announcement does one thing that’s very helpful to PRs – [...] [...] online world as to conventional media. The devil will be in the detail and it’s right that far more clarity is needed on definitions, but for me today’s announcement does one thing that’s very helpful to PRs – [...]

]]> Comment on Beware, the world is watching you: what brands can learn from CatBinLady by Stephanie http://blog.immediatefuture.co.uk/beware-the-world-is-watching-you-what-brands-can-learn-from-catbinlady/comment-page-1/#comment-1067 Stephanie Wed, 01 Sep 2010 11:00:51 +0000 http://blog.immediatefuture.co.uk/?p=967#comment-1067 Thanks for sharing Giles. It's interesting to see how news coverage grew after the story initially broke on the internet. Thanks for sharing Giles. It’s interesting to see how news coverage grew after the story initially broke on the internet.

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