Positive and negative comments in groups on social network sites, such as Facebook, Flickr and MySpace reveal Disney, Nintendo and Google are the most popular brands. This comes from our latest research, Brands in Social Media.

Social networking groups are proving very popular in the UK. They are a very public demonstration of the connections between people and brands. Popular groups can quickly swell in numbers and influence large numbers of consumers online.

Understanding the sentiment of brand conversations is crucial. Frequency and popularity in the conversation is meaningless without a clear picture of whether the discussion is positive or negative.

We assessed groups set-up on three of the most popular social network sites: Flickr, Facebook and MySpace. We compared groups against the Interbrand Top 100 Global Brands. Groups that mention the top 100 brands were examined and brand sentiment (positive, negative or neutral in tone) recorded.

Automotive brands had the most loyal fan-based groups, Microsoft the most negative groups and Google hardly any negative comments at all! In fact, most Google groups were either advocating the search engine or explaining ways of using the technology.

The full report will be on our website on Thursday – for those that want the detail.

Technorati Tags: Facebook, Flickr, MySpace, Disney, Nintendo, Google, Brands in Social Media, Social networking, Microsoft

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We are launching research exclusively at the Online Marketing show this week. The study looks at the Interbrand top 100 global brands, to reveal which brands have the largest share of voice and the most positive conversations.

The report measures brand mentions across blogs, social networks, video and photo sharing sites, social bookmarking and news sites, to provide a snapshot of brand share of voice. It also details sentiment (positive and negative conversation) in social network groups. A section of social media that is increasingly being adopted by consumers in order to discuss brands.

Come and visit us on stand V6 at the business design centre (26^th and 27^th June) and you can get your free report, along with a whole range of guides and tips (a social media toolbox).

I am speaking at the workshop too, at 1pm on the 27^th – worth a visit if you prefer an explanation along with case studies on how to engage with social media.

Drop me an email if you want to meet up during the show.

Now off to frantically look for a four-gang adapter so I can power up my laptop at the show.

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Launching with four new categories, AOP publishing awards opens its doors for this year’s entrants. The new categories acknowledge that social media, is making a significant impact on the media business model. They include, use of video, best podcast, digital creativity and online community of the year.

Last year we saw a terrific increase in publishers using community platforms and blogs to add a new dimension to reader engagement.   

Back in May, Martin Belam published a couple of really insightful articles looking at how web 2.0 British newspapers are becoming. Coupled with his review of RSS subscribers it seems that the Guardian comes out top with a strong RSS based readerships as well as a wide adoption of new media tools and techniques. Nice analysis Martin J

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BIMA Awards 2007 is now open for entries. Celebrating creative excellence, the association has teamed up with Digit this year to award best practice in interactive design.

We are advisors to the British Interactive Media Association (BIMA). The association is managed by the industry for the industry and has been running awards for digital creativity for 23 years – and that is old in new media terms.

BIMA has reviewed the categories and the judging criteria. You can enter the awards and find more information on the BIMA website

Technorati Tags: Digit

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