Kate Eglinton

E-Mail: kate.eglinton@immediatefuture.co.uk

Twitter Status:
@IFtweeter

LinkedIn:
http://www.linkedin.com/in/keglinton

Profile: I'm fascinated by all things social, in particular social customer service. What makes social media customer service so important? Well, it’s a very real struggle for businesses to integrate social into their traditional customer service channels, as I’ve seen firsthand on many occasions. The demands of customers are growing and they expect quick and painless interactions with brands via social. For me, companies are exposed like never before, making it so important to provide good customer service! And what’s next for the social customer service space? I think it’s all about multichannel integration for customer service. This will be the key to getting things right. Also, something which companies need to be very aware of is the issue of people complaining on social media currently getting preferential treatment. Just how fair and sustainable is it? If you’ve got a question for Kate, let us know at @IFtweeter