AOP awards add social media and digital categories

Launching with four new categories, AOP publishing awards opens its doors for this year’s entrants. The new categories acknowledge that social media, is making a significant impact on the media business model. They include, use of video, best podcast, digital creativity and online community of the year.

Last year we saw a terrific increase in publishers using community platforms and blogs to add a new dimension to reader engagement.   

Back in May, Martin Belam published a couple of really insightful articles looking at how web 2.0 British newspapers are becoming. Coupled with his review of RSS subscribers it seems that the Guardian comes out top with a strong RSS based readerships as well as a wide adoption of new media tools and techniques. Nice analysis Martin J

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This entry was posted on Monday, June 18th, 2007 at 11:57 pm by Katy and is filed under Blogging, Digital Marketing, Journalism, Online PR, Social Media, with tags . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.