Archive for November, 2007

PR will embrace the social media change- I hope

Thursday, November 29th, 2007

Sadly I missed being on Ian’s NMK panel for ‘Clients in the Wild’ as I just had over 200 staples taken out after an op. But it seems the discussion and subsequent blog by Will McInnes has created a stir – causing several blogging PRs some deeper introspection. Antony Mayfield summarises the issues up rather eloquently.

Like Antony , I too am an optimist. I also lived through the similar, if not so public, growing pains of the digital ad agency industry. Back in the 90s these start-ups and specialists departments were dismissed by the powerful TV ad world. And we all know how that has changed now. We now have a very different marketing landscape with digital taking the lead and the more handsome budgets.

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A new Netimperative launches

Wednesday, November 28th, 2007

Home page of the digital marketing news site, netimperativeA much cleaner Netimperative site launched today. Hurrah says those of us who have struggled with the old one for ages. A rather snazzy blog style and seems to be a bit faster to load too.

PR vs Search video launches

Wednesday, November 28th, 2007

Daryl Wilcox has launched video on his site DWpub.com in series called ‘Experts in Communication’ . The whole thing kicks off with a two part video interview with Antony Mayfield explaining why he took his PR skills to a search company. Very insightful and I am full of admiration for how Antony shares his knowledge amongst his peers.

Antony Mayfield talking about digital PR and SEO on Daryl Willcox new video site

The video is rather nicely produced too. But the picture shown above is a screen grab as there is no way to scrape it onto my blog – a shame as it hardly encourages blog comments. Also, rather surprised that there is not a transcript to go with the video. That would gain a lot of SEO traction, but it is just a stand alone QuickTime video. Missing a trick?

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